The NHRA 75 Red & Blue Chronograph by Filippo Loreti is a watch that certainly doesn’t go unnoticed. Designed in collaboration with the National Hot Rod Association (NHRA) to celebrate its 75th anniversary, it brings the energy and intensity of American drag racing to the wrist.

There are watches that simply tell the time chosen for their discretion, their balance, or their timeless elegance. And then there are those conceived with an altogether different ambition: to stir emotion from the very first glance. The The Joker – Chaos Timekeeper by Filippo Loreti unquestionably belongs to the latter.

With its latest creation, the Astronomia “Gates of Olympus,” Jacob & Co. reaches a new milestone by seamlessly blending mythology, high jewelry, and watchmaking engineering into a one-of-a-kind masterpiece of extraordinary extravagance.

In the highly codified world of watchmaking, some creations boldly break the mold. The MS1001 by MECEXP is one of them. Neither a traditional Swiss mechanical timepiece nor a mere digital accessory, it represents a new generation of horological objects: hybrid, expressive, and unapologetically disruptive. Spotlight on a watchmaking UFO with a radical look.

In the world of watchmaking, some creations go beyond simply telling the time—they tell a story, evoke emotions

Today, CIGA Design marks the Year of the Serpent with an exceptional timepiece, unveiling its masterpiece: the Legend of Serpent.

These avant-garde timepieces mark the official debut of Philipp Plein's luxury watch division.

The partnership between Formula 1 and LVMH, recently announced, marks a major turning point in the worlds of sports and luxury.

The Filippo Loreti Ascari model is a premium watch that you can add to your collection for under €300.