Crypto King & Queen: A New Era of Luxury Watches by Philipp Plein. Philipp Plein, the acclaimed designer synonymous with bold and extravagant luxury, is redefining the boundaries of sophistication and innovation with the launch of the Swiss collections Crypto King and Crypto Queen. These avant-garde timepieces mark the official debut of Philipp Plein's luxury watch division, a groundbreaking venture that merges the heritage of Swiss watchmaking with the futuristic allure of digital art and NFTs.
A Journey from Excellence to Extravagance
Following the global success of Philipp Plein fashion watches, distributed in over 4,000 retail locations across 60 countries, the transition to Swiss luxury watchmaking was a natural evolution for a brand that consistently pushes boundaries. Manufactured in Lugano, Switzerland, the Crypto King and Crypto Queen collections embody the meticulous craftsmanship and unmatched precision that define Swiss watchmaking.
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A Masterpiece in Every Detail
The Crypto King and Crypto Queen watches transcend functionality to become expressions of unmatched opulence. Every element, from their design to their mechanics, reflects an unwavering commitment to luxury.
Crypto King: A bold statement of power and prestige, featuring a 55 x 45 mm tonneau-shaped case and a transparent skeleton dial adorned with the iconic 3D $kull motif. Equipped with a double-domed sapphire crystal with anti-reflective coating and a sophisticated combination of alligator leather and silicone straps, this watch is both commanding and contemporary. Its vibrant hues—red, black, smoked, and lime—exude daring individuality.
Crypto Queen:Â Elegantly designed for discerning women, this collection is a symphony of delicate luxury. Pastel tones and diamond embellishments complement its refined silhouette, offering a modern and sophisticated interpretation of femininity. From the intricate transparent dial to hexagonal design elements, the Crypto Queen embodies Swiss precision with a dazzling touch of glamour.
Both collections are equipped with Swiss automatic skeleton movements, ensuring not only flawless aesthetics but also impeccable performance. With a 40-hour power reserve, water resistance up to 50 meters, and a timeless design, these watches are as durable as they are captivating.
A Watchmaking Revolution: The "Phygital" Experience
Philipp Plein has skillfully merged tradition and technology, creating the first luxury timepieces that unite the physical and digital worlds. Each Crypto King and Crypto Queen watch comes with an exclusive NFT artwork created by world-renowned digital artist Antoni Tudisco. This unique offering transforms each purchase into a dual investment: in luxury craftsmanship and in collectible digital art.
Presented in a high-end box equipped with a digital screen, these watches provide a spectacular unboxing experience. The screen displays Tudisco's latest artworks, further strengthening the connection between the tangible and virtual dimensions.
Celebrating Luxury in the Metaverse
The launch of these exceptional collections goes beyond tradition. Philipp Plein hosted an exclusive event in the Plein Plaza of the Metaverse, a virtual skyscraper designed by Tudisco. The first participants in this lavish digital celebration will receive an NFT jewelry masterpiece inspired by the collection, blending the architectural elegance of the watches with Plein’s visionary approach.
This groundbreaking initiative builds on Plein's legacy as a pioneer in the luxury sector. The brand was the first to accept cryptocurrency payments and has made significant investments in the Metaverse, solidifying its position as a forward-thinking leader in embracing technological advancements.
The Future of Opulent Watchmaking
Philipp Plein's entry into the Swiss luxury watch industry is not just a launch, but a statement. These watches stand as a testament to the brand’s unwavering commitment to innovation and luxury, creating a legacy where traditional craftsmanship meets the infinite possibilities of the digital future.
To be discovered on PHILIPP PLEINÂ and at the LONGINUSÂ boutique in Strasbourg.
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