In the collective imagination, Dubai embodies grandeur, architectural audacity, and limitless refinement. Between the desert sands and the turquoise waters of the Persian Gulf, the city has established itself as the global epicenter of luxury, where every detail is designed to dazzle. But beyond the soaring towers and beachfront palaces, some establishments are quietly redefining the very art of hospitality.

In an era where visibility has become an obsession, where every moment seems destined to be shared, filtered, and validated, a quiet, almost invisible counter-movement is emerging. True luxury today is no longer about flaunted gold or influencer-saturated hotspots. Real luxury is about disappearing, stepping away from the spotlight, disconnecting from the networks, and reclaiming silence and slowness.

In December 2026, Tomorrowland, the famous Belgian electronic dance music (EDM) festival, will be held for the first time in Asia, in Chonburi province, located near Pattaya.

Beyond prestige and iconic brands, luxury has become a true lever for economic growth, capable of withstanding the turbulence of the global market. In this ranking of the 10 richest families in the world in 2025, discover how the passion for beauty, exclusivity, and refinement drives some of the most impressive fortunes ever recorded.

A fragrance of eternity, a silhouette of distinction, a spirit of conquest. With the Torpedo S, the House of Saoutchik revives the grand tradition of French coachbuilding in a contemporary reinterpretation that stirs the soul of the true collector.

Under the vibrant skies of Shanghai, Louis Vuitton unveils a monumental jewel: The Louis. Moored in the heart of the prestigious HKRI Taikoo Hui district, along the dynamic Wujiang Road, this new flagship is far more than a retail space, it is a statement. A vessel of glass and steel, spanning 1,600 square meters over three levels and rising 30 meters high, it pays tribute both to the city’s maritime legacy and to the spirit of travel that lies at the heart of the Maison.