Jardins d’Arménie: The Royal Brandy Redefining the Art of Spirits
- Antoine.C
- Oct 5
- 2 min read
Updated: Oct 7
Monte-Carlo. Beneath the majestic chandeliers of the Belle Époque Hall at the Hôtel Hermitage, September 13, 2025 marked the dazzling debut of a new name in the world of prestigious spirits: Jardins d’Arménie Royal Brandy. A sumptuous evening, steeped in elegance and refinement, gathered a select circle of distinguished guests, including H.S.H. Prince Albert II of Monaco, the Ambassador of Armenia to France, Arman Khachatryan, and Thomas Brezzo, President of Monaco’s National Council.
Jardins d’Arménie: The Royal Brandy Redefining the Art of Spirits
"Alcohol abuse is dangerous for your health. Enjoy in moderation."
Jardins d’Arménie: The Royal Brandy Redefining the Art of Spirits
A sensory journey between tradition and modernity
The staging was worthy of a grand opera: haute cuisine, traditional Armenian music, folkloric dance, and an art exhibition curated in partnership with Galerie Angelina. Guests were not merely introduced to a spirit, but immersed into a cultural universe, a living reflection of an ancestral terroir elevated through a contemporary vision.
The Pogossian Vision: Heritage and Boldness
Behind this ambitious project stands a family whose name already resonates in the world of luxury. Simon Pogossian, founder of SPS Cigaronne and Newline Brands Global LLC, has devoted three decades to crafting exceptional products. Today, his son Armen Pogossian, at only 27 years old, carries the torch with remarkable poise. “Jardins d’Arménie is the expression of our history, our art, and our savoir-faire. Each sip embodies the strength of our land and the finesse of our craftsmanship,” shared the young entrepreneur, visibly moved, during this European debut.
A Unique Alchemy: The Art of Royal Brandy
As the world’s very first Royal Brandy, Jardins d’Arménie establishes itself as a groundbreaking category within the universe of fine spirits. Crafted from the emblematic Voskehat grape of Armenia, it undergoes a maturation process of rare sophistication:
An initial passage in oak casks, imparting depth and notes of chocolate and vanilla,
A second stage in apricot-wood barrels, the house’s signature, offering delicate fruity nuances,
A final return to oak for ultimate refinement.
The result is a nectar of remarkable aromatic complexity, carried by an elegance and length on the palate that set it apart.
Two innovations further elevate this debut:
A patented hermetic stopper, ensuring the integrity of aromas from cellar to glass,
Bespoke tasting glasses, designed to unveil every nuance of this exceptional brandy.
"Alcohol abuse is dangerous for your health. Enjoy in moderation."
Armenian Excellence Set to Conquer Europe
Available exclusively on the European market from September 2025, Jardins d’Arménie positions itself as both a symbol of excellence and a source of national pride. For sommelier and wine journalist Bruno Scavo, who guided the tasting that evening, “It was a rare privilege to lead this experience. Jardins d’Arménie is not merely a spirit: it is a cultural heritage.”
Timeless Luxury and Cultural Identity
With its debut in Monaco, the world capital of refinement, Jardins d’Arménie goes beyond captivating connoisseurs of rare spirits. The brand establishes itself as a bridge between East and West, a story of transmission, passion, and timeless luxury.
"Alcohol abuse is dangerous for your health. Enjoy in moderation."
